G77/2 3rd floor, Kalindi Kunj Raod ,Jasola, New Delhi- 110025
Swastik Web Tech. Pvt. Ltd.
Near Excise Barrier Mehatpur
Distt. Una Himachal Pradesh 174315
Search engines have entirely changed the way people run their business today. It has become a race to land on the first page of the search results of any search engine. If you are not on the first page, you will lose a lot of business.
Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.